A Guide to Giving Great Interviews

and Commanding Media

In today’s society of information overload, it’s become harder than ever to get yourself or your brand a place in the media spotlight, and even more challenging to stay there.  From upcoming artists and digital personalities to marketing managers and CEOs, a minute in the media can make or break you.  Yet, most people don’t have a good grasp of how media works or how to put their best foot forward in an interview.     


Filled with practice exercises, examples, rudimentary media skills, and advice from prominent personalities, Spotlight On Me teaches you how to command the media's attention - whether you’re a beginner blogger, head of a big brand or somewhere in between.  


Written by Jamaican entertainment correspondent, producer and media coach, Raecine ‘Rae’ Williams; Spotlight On Me will teach you to understand the different types of media, sharpen your interview skills, develop your personal media style and more.

About the author

Raecine 'Rae' Williams is an award-winning TV host, producer, and author originally from the island of Jamaica.  
Known for delivering fun, insightful interviews with a story at heart, Rae has brought life to programming across the world -- from the top-rated syndicated Jamaican magazine show, Entertainment Report (ER); to reporting from the White House to the glitzy Red Carpets and celeb world of Los Angeles.
With two regional Emmy awards, a White House News Photographer Award, a reporting fellowship in a top-25 TV market, and a book on the way, Rae is versatile, bright, and known for charming everyone she comes into contact with.   She has interviewed major celebs like Sofia Vergara, Rosario Dawson, Heidi Klum, and Common. Rae has also appeared in TV commercials and on billboards for Caribbean brand giants like Grace Kennedy and Digicel.  
Armed with a Master’s in Journalism, Rae shares her passion for media as a Media Presence Strategist, coaching people from all industries and walks of life on how to be their best in the media spotlight.  Find out more about Rae at www.raecine.com


Stay tuned for more information on group sessions private media coaching - coming Fall 2020! Want to be the first to know?  Enter your email below.  

Spotlight BItes

Catch highlights from our media training sessions in Kingston, Jamaica.  Our interactive crash course covered the basics of pitching to the press and interview skills.  Sign up under 'Media Coaching' to be notified about upcoming virtual sessions.


Spotlight on Me

To contact the author directly:

Los Angeles, CA | Kingston, Jamaica

© 2023 by Rae Williams

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