A Guide to Giving Great Interviews
and Commanding Media
Available this summer on Amazon
In today’s society of information overload, it’s become harder than ever to get yourself or your brand a place in the media spotlight, and even more challenging to stay there. From upcoming artists and digital personalities to marketing managers and CEOs, a minute in the media can make or break you. Yet, most people don’t have a good grasp of how media works or how to put their best foot forward in an interview.
Filled with practice exercises, examples, rudimentary media skills, and advice from prominent personalities, Spotlight On Me teaches you how to command the media's attention - whether you’re a beginner blogger, head of a big brand or somewhere in between.
Written by Jamaican entertainment correspondent, producer and media coach, Raecine ‘Rae’ Williams; Spotlight On Me will teach you to understand the different types of media, sharpen your interview skills, develop your personal media style and more.
About the author
Raecine 'Rae' Williams has been around media and television since she was six years old when she debuted in Jamaican reggae duo Chaka Demus and Pliers' music video 'Every Kind of People'.
Rae earned a Master's in Journalism with a Certificate in Sports Journalism from the University of Maryland, and holds a degree in Film and English Creative Writing, with a minor in Music Business and Entertainment Industries from the University of Miami.
Rae has found success as a producer, print and broadcast journalist, and podcaster and currently works in her favorite capacity as an entertainment correspondent and Media Presence Strategist. Her career has taken her enviable places--from winning two Emmy awards for her work as a student, to covering the White House and the dancehalls of Jamaica, to the glitzy Red Carpets and celeb world of Los Angeles.
After 3 years of hosting the acclaimed, long-running Jamaican Friday night magazine program, Entertainment Report (ER), and working the entertainment circuit in LA, Rae realized how deep a need there was for budding artists, athletes, influencers and businesspersons to be exposed to proper media training. She decided to document her experiences and expertise as a young media professional in her first book Spotlight On Me.
Stay tuned for more information on group sessions private media coaching - coming in 2020! Want to be the first to know? Enter your email below.
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Catch highlights from our media training sessions in Kingston, Jamaica. Our interactive crash course covered the basics of pitching to the press and interview skills. Sign up under 'Media Coaching' to be notified about upcoming virtual sessions.